Grata is a software company built on ML/AI technology that uses company websites as the main source of truth. Grata users are within Corporate Development, Corporate Venture Capital, Private Equity, Search Funds, and Investment Banks.
Grata validates data through a fully automated machine learning system with no human supervision. Grata uses what they call "deep search" which is web text search that uses AI/ML to take information from a company's webpage. Each company requires at least two data points – the company name and website URL. This information is not validated or backed by human-in-the-loop machine learning, which often yields misclassified information.
Grata's belief is that news is noise so they solely capture data based on the text of a company's website. Oftentimes, this data is skewed toward how a company endeavors to market itself.
Grata captures some conferences and events, though the coverage is sparse and only covers more recent events. The lack of historical coverage means there's less insight to be garnered on market trends and company milestones.
Grata’s search web-text data scraped from a company’s website. Grata also has a similar companies feature, whose algorithm is not disclosed, yielding sometimes obscure results.
Grata has CRM integration with a few providers. However, most of them are one-direction integrations, so the data isn’t flowing between the two systems, usually resulting in disconnected workflows.
Grata leverages AI/ML to scrape the web to gather company information. They have a minimum requirement of 2 data points — company name and website.
Pitchbook focuses on providing robust data for transacted companies.
Grata is a solution that solely relies on AI/ML and scrapes a company’s website, providing a minimum of two data points — the company name and website.
Sourcescrub is the only deal sourcing solution that uses a multi-source approach that leverages AI/ML with human-in-the-loop. Sourcescrub’s multi-source approach provides an interconnected web of insight, tying every company profile back to its sources to provide instant context for list building, market mapping and research. Sourcescrub’s Profile+ standard is the first private company data standard that has a minimum of 7 data categories and 9 growth signals.
*Based on ease and specificity of target tracking, market mapping, market intelligence, and contact information for decision makers.
